With great investments of resources into research and development, VIZULO has been successful in updating their flagship luminaire - Stork Little Brother. With all of its improvements the next generation of SLB is insisting for the class leader title in the street lighting industry. To present the achievements of VIZULO’s engineers I was asked to produce an art-tech film about the new SLB.
The film showcases all fields where the SLB has improved: Material use, Functionality, Design and Smart Technologies
As the creative concept was set multiple procedural environments were developed to explore a variety of design directions. While most of the action is based around the hero object, it's the environment that sets the mood.
By filling the environment with rules, conditions and animatable properties it was possible to achieve full artistic control over the motion from the foreground to the background and from the micro to the macro.
Dirty Deal Audio did an amazing job by fueling the visuals with rich percussions, deep bass and vivid vocals. The final collection of the presented sounds is a result of our grind to achieve a clear distinction between each element in the story.
ARNIS VITOLS © 2019